Breakfast cereal icon Tony the Tiger may have threatened to gobble Ernie the Elf of cookie fame when Kellogg took over Keebler, but Kellogg's US snacks division is proof that cookies, and their acquisition, make good business. Part of food giant Kellogg, the division is one of the top cookie and cracker makers in the country. Its Keebler and Sunshine labels include Fudge Shoppe cookies and Sandies shortbread. The division also makes Cheez-It snack crackers as well as Famous Amos cookies. Beyond cookies and crackers, Kellogg stocks food retailers' shelves with Pop-Tarts toaster pastries as well as cereal snacks, including Rice Krispies Treats and Nutri-Grain Bars. Snacks account for about 30% of Kellogg's sales.